It leaves a negative impact on the user, if your site is taking more than 1-2 seconds to load. The main objective is to create traffic on the site and if the site loading on a slow pace, user tend to abandon the site. In a survey, 79% of the users said they would not return to a poor performing sites. Almost 44% agreed that they tell their friends about the poor performing websites. It is important for you to optimize your site’s speed from the user’s prospective as well as for Google rankings. Even the existing customers/ users would get annoyed if your page is taking more than 5 seconds to load. There are a few sites where you can check your website’s speed and fix the issue. Google launched Core Web Vitals metrics in mid 2020 which puts more emphasis on fast loading sites. Your site must be fast on mobile as well, only desktop speed optimization might not work in a long term. Since last 5 years, We have made sure that all our clients’ websites are fully optimized and mobile friendly. We look forward to do the same for our future clients.